Total 2 Posted Jobs Found, Showing Page 1

Position:  Manager of Research and Analytics Location:  New York City NY Control #:  107074RS Description:   About New York Media: New York Media, parent to New York magazine, nymag.com, MenuPages,com, grubstreet.com, vulture.com and TheCut.com, is far along on its journey from perceived regional magazine to multi-platform national brand, reaching nearly 10 million visitors across the country (and around the world) with about two thirds coming from outside the New York market, in addition to a print audience of 1.8 million. Recently cited by the NY Times as “fast becoming a digital enterprise with a magazine attached”, New York stands out among magazine peers, with an ever-expanding audience that follows us in print, online, on our mobile apps, through email newsletters and social media, and at our popular signature events. New York magazine and nymag.com won significant recognition from magazine-industry peers in 2009-2010, including 2010 National Magazine Award wins for General Excellence both in print and online, for a total of 6 2010 ASMEs, in addition to recognition for nymag.com’s Partnership with HSBC’s “Values Soapbox” Campaign and cover awards for “Bernie Madoff, Monster”, from both ASME and Time. In 2010, New York Media launched its first iPhone app (for MenuPages.com) which has been downloaded over 175,000 times and received glowing critical reviews. In May, the company launched an app for Google’s Android operating system featuring the site’s five well-read daily blogs, with an iPad version of the magazine due in the coming months. To bolster this ongoing innovation and expansion, the company seeks to fill 2 new positions in its Ad Sales Research and Consumer Marketing groups: Ad Sales Research, Manager of Research and Analytics: Seeking candidates with 3-5 years experience in digital research (both ad sales and web analytics) in addition to a print research background. Proficiency in Omniture SiteCatalyst and Discover (or a similar web analytics suite) is required, in addition to solid skills in a majority of the following tools (or their competitors): ComScore MediaMetrix, Telmar, MMR, MRI, Quantcast and Custom Show. Ideal candidate possesses the ability to thoroughly analyze data, draw actionable conclusions and weave those results into the sales narratives of the company's brands for B2B messaging to the advertising community. Multi-brand experience is a plus. If your skill set includes web analytics expertise in user behavior, site traffic patterns, etc., click http://bit.ly/bdgS0V for details about the available Audience Analytics Manager position in our Consumer Marketing Group. Please include salary requirements along with your resume and send to: eva.pfaff@nymag.com. EOE. Posted 8/20/10 Choose one of the following: > I’m a new candidate and want to be considered for this job. > I’m already a candidate and want to be considered for this job. > Email this job listing to a friend. Position:  Manager of Audience Analytics Location:  New York City NY Control #:  107075RS Description:   About New York Media: New York Media’s family of products includes New York Magazine, Nymag.com, the national restaurant search Website MenuPages along with GrubStreet.com; and the twice-yearly New York Weddings magazine. Nymag.com is the official website for New York Magazine. It is a smart, critical guide to life in the city for readers who want to stay on top of the players, trends, culture, and politics of city life. It delivers timely insight on everything from local entertainment options to real-estate trends, from the hottest hairstylists to the best neurologists, from the restaurant scene to the singles scene. It's a must-read for New Yorkers who want to know what’s new in the city New York Magazine covers, analyzes, comments on, and defines the news, culture, entertainment, lifestyle, fashion, and personalities that drive New York City. New York Magazine, founded in April 1968, reaches 1.8 million readers each week and is published by New York Media Holdings, LLC. New York Media was recently cited by the NY Times as “…fast becoming a digital enterprise with a magazine attached”, New York stands out among magazine peers, with an ever-expanding audience that follows us in print, online, on our mobile apps, through email newsletters and social media, and at our popular signature events. To bolster this ongoing innovation and expansion, the company seeks a Manager of Audience Analytics to provide strategic analysis that will help support the expansion of New York Media’s digital audience. The top priorities are to identify and track key trends in our websites’ metrics and find opportunities to drive consumer engagement. KEY RESPONSIBILITIES: Develop and implement measurement tactics for the day-to-day management of our web analytics: Ensure key data is tracked, analyzed and reported on to business owners. Manage the creation of dashboards and other standard reports; develop the required instrumentation strategy. Lead the process of implementing new reporting tools deemed necessary for the advancement of audience understanding. Discovering actionable audience metrics via regular and ad hoc reporting is critical. Identify audience segmentation opportunities with respect to marketing channels, user behaviors, site traffic patterns, demographics and psychographics to drive audience growth. Leverage quantitative analytics and consumer research to assess impact of current marketing programs and inform the development of new marketing plans. Build forecast models based on current trends and assessments of contributing marketing efforts. Generate creative solutions on how to increase website visit frequency and drive conversions such as registrations, newsletter sign-ups and print subscription sales. Collaborate with the digital product owners to formulate and execute new online strategies and projects. Stay abreast of industry best practices and applicable ideas gaining traction with consumers. Evaluate traffic from social media sites and analyze related marketing efforts to identify growth opportunities. In collaboration with Sales Research, develop information on site metrics to help the Ad Sales department reach revenue goals. QUALIFICATIONS: Expertise in Omniture and/or Google Analytics reporting. Strong analytical and organizational skills; ability to analyze data, draw conclusions and develop actionable recommendations. Understanding of web analytical & audience metrics with at least 2-4 years of working experience. Fluency in web technology and online content publishing, conversant in social media & blogging. Detail and solution-oriented. Knowledge of digital media, related research and reporting tools (MRI, Nielsen, Comscore, MS Suite, etc.). Highly proactive with strong interpersonal skills. If you are more geared to B2B metrics, please see our job posting for ad sales research: http://bit.ly/bdgS0V. If interested, please email a resume and a cover letter with salary desired to: ken.sheldon@nymag.com with “MAA” in the subject line. EOE. Posted 8/20/10 Choose one of the following: > I’m a new candidate and want to be considered for this job. > I’m already a candidate and want to be considered for this job. > Email this job listing to a friend.