Senior Media Marketing Analyst
: Chesapeake VA
The Cox Media Senior Marketing Analyst develops front-to-end data driven strategies that align with Cox Media Sales and Marketing’s objectives and programs to attract new customers, grow total advertising spend with existing customers and reduce overall churn though research, analysis and summary of market, sales, product, and other data. Provides expertise on marketplace trends, competitive positioning, research-based sales tools and performance-based campaign metrics to drive business decisions. Translates sometimes disparate data sets into actionable insights regarding opportunities to connect Cox Media multi-product solutions and clients’ marketing objectives. Provides research-based training to Sales Consultants on how to promote and position Cox Media portfolio products to drive sales and client retention.
The positions require a fast pace of work, multiple demands, and high pressure to deliver research results to accommodate others’ schedules and priorities. Works independently with limited or remote supervision; requires a higher degree of autonomy, proactivity, and initiative than lower-level positions. Budget-driven; pressure to meet ambitious revenue goals. Use of personal or company car to travel occasionally to clients’ locations within the system. Travels 10-30% of the time. Has contact with external clients by phone and in person. May occasionally participate in on- and off-site client activities which may occur outside regular business hours. Requires significant collaboration with others with no formal organizational authority. The position works in a cubicle at a desk in Cox Media offices.
Primary Responsibilities and Essential Functions
Analyzes secondary research data (including quantitative and qualitative) to demonstrate value for Cox Media products and takes initiative to find growth opportunities and recommend solutions based on findings.
Provides high-touch research support to Sales Consultants and Sales Service Specialists for developing customized solutions and presentations geared towards securing business from high spend/high potential clients.
Proactively collaborates with and provides Inside Sales channel, Cox Residential and Business with competitive information, research data, and related market information to build and execute on sales and marketing strategies, support local cross-channel inventory, and identify cross-over opportunities.
Proactively seeks out top programming stories and works in partnership with Marketing Communications Specialist to translate into client facing material.
Applies advanced problem-solving skills to business issues related to secondary research data including methodology, reporting parameters and disparities in data
Customizes research-based tools to provide reports that enable Sales to drive revenue.
Develops and delivers research-based training for Sales, Sales Services, and new hire orientation.
Provides data, programming information and analysis to Marketing Communications Specialists to support sales collateral pieces, competitive positioning materials and packages.
Proactively collaborates with Marketing Communications Specialist to perform deep dive analysis into customer segments and identify market opportunities.
Performs marketplace analysis of television viewing and media usage trends on a consistent basis, as well as analysis as needed on campaign performance, report lead and demand generation campaign analytics, and performance of other Cox Media marketing initiatives.
Summarizes and communicates market research and programming information to Sales and Marketing leadership, Sales Consultants and Sales Service Specialists, and clients through training, sales tools, “head storyteller” presentation templates, and client facing materials.
Proactively collaborates with Finance to perform marketplace revenue and share analysis and trending to enable Sales Leadership to evaluate market opportunities. Utilizes secondary research sources such as Kantar, economic data, SQAD, and local media intelligence.
Proactively collaborates with Inventory to generate ratings estimates for upcoming high-profile programming opportunities in an effort to assign appropriate value for pricing.
Prepares and presents information directly to clients on a regular basis.
Represent Cox Media on industry media research-related committees and project teams.
Attends job-related training to increase knowledge of marketing techniques, Cox Media, and competitor services.
8 years of experience in a related field or 4 years of experience in a related field with a BS/BA degree in a related discipline or 2 years of experience in a related field with a MS/MA degree in a related discipline; or Ph.D. in a related discipline
Media research experience
Strong data analysis experience researching and analyzing qualitative and quantitative data
Solid problem-solving skills as well as demonstrated analytical and qualitative abilities.
Requires strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.) in a work setting with demonstrated expertise in Excel.
Excellent interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout the organization
Strong written and verbal communication skills
Ability to work independently and as part of a state-wide, cross-functional team
Ability to thrive in a fast-paced, high change environment
Valid driver’s license, good driving record, reliable transportation
3 years media research experience in a sales-driven organization
Functionality with Access databases a plus.
Experience in telecommunications industry desired
To apply go to https://jobs.coxenterprises.com/en/jobs/job/r202207420-senior-media-marketing-analyst/?utm_medium=job_posting&utm_source=media_recruiter&utm_campaign=cci_job_posting&src=Media_Bistro
About Cox Communications:
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That’s a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you’re interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Posted 8/26/22.
Choose one of the following:
> I’m a new candidate and want to be considered for this job.
> I’m already a candidate and want to be considered for this job.
> Email this job listing to a friend.