The Director of Sales is responsible for achieving local and national broadcast revenue and share goals, and driving digital sales efforts from local broadcast sellers. This motivating leader will report directly to the General Manager and insure tactical execution and collaboration across all local and national sales staffs. The Director of Sales partners closely with colleagues in sales, programming, promotions, finance, technology and news to effectively provide clear direction that drives revenue.
RESPONSIBILITIES/DUTIES
Essential Functions: Effectively lead and motivate the local and national sales staffs resulting in achievement of revenue budgets. Maintain a positive, productive, and unique culture that fosters teamwork, values individuality, and achieves measureable success for advertisers. Accurately forecast local, national, and digital revenue. Drive training and strategic planning across the local sales organization. Recruit and hire and retain highly talented Broadcast Local Account Executives. Provide timely coaching and feedback to insure goal achievement and career growth of Local AE's. Oversee local yield management implementation and collaborate with General Manager on broadcast pricing strategies. Establish and maintain deep rooted relationships with key local and national clients at all levels. Recommend necessary updates to compensation plans, incentives and sales policies for local sales teams. Maximize National revenue by collaborating with National rep firms. Monitor share and CPP information in order to increase share of National revenue. Maximize 3rd party vendors and partners that assist in achievement of revenue goals with General Manager, ensure sales support teams are properly trained. Ensure sales process and systems are implemented effectively and efficiently.
Essential Qualifications include the ability to:
The most qualified candidate will also possess: Applicant must have a College degree in Business Administration, Communications or related field 5+ years work experience within a broadcast television station including 3+ years managing a local sales team. Must demonstrated leadership capability that has motivated teams. Have a creative mind with a proven ability to generate revenue for the company and advertisers. Excellent analytic skills and advanced knowledge of television sales software systems and process.
To apply send resume and cover letter to: Tom Stemlar Senior Vice President of Sales 340 West Main Street Missoula, Montana 59802 Email to tstemlar@bontencalifornia.com
EOE. Posted 9/25/14
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