Warehouse Twenty One, a full service marketing firm, is looking for a Media Planner & Buyer. This position will identify which mass media platforms would best advertise a client's brand or product. They will work with a variety of mass media outlets to select and negotiate the right mix of earned and paid media coverage across multiple channels to maximize the ROI for clients’ advertising campaigns.
The ideal candidate will combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They will apply knowledge of media and communication platforms and work with internal team and partners to identify the most appropriate mediums for building awareness of a client's brand or drive sales and stories for a specific product.
The Media Planner & Buyer will identify the best mix of media channels to deliver an advertising message to a client’s target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. This position will develop insights across the entire media spectrum, including radio, TV, cinema, out of home, billboard, print, and more. The planner will work with digital and social channel experts to provide strategic recommendations across all media touch points for a client campaign.
The position is responsible for developing and executing the research, strategy, planning, contracting, execution calendar, insertion orders, budget management, data entry, account reconciliation, performance reporting, and data-based performance improvement for multiple client accounts at the same time.
Qualifications:
The ideal candidate should have:
Essential Duties:
Media Buying:
Reporting and Analytics:
Warehouse Twenty One is a full-service advertising, marketing, and design firm. Our group of brand gurus works in a restored warehouse in the arts-centric historic West Edge of Cheyenne, Wyoming. We’re inspired by great ideas, motivated by amazing teamwork, and passionate about Friday lunches. We offer competitive salaries, an excellent benefits package, a 401K plan, and a company culture that’s a bit eccentric, a little groovy, and a lot of fun.
If you’re interested in joining the team, please send your resume and salary requirements to pamela@warehousetwentyone.com. Please include “Media Planner & Buyer” in the subject line. Thank you.
EOE. Posted 3/27/17
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