Improve product marketability by researching opportunities and audiences; oversee contest and marketing budget; and manage sponsorship and trade relationships to ensure brand visibility and value. The Marketing Manager will work closely with Design Manager and Marketing Coordinator to ensure all house advertising and promotional campaigns are up-to-date and accurate. Will oversee email marketing design and list management to promote editorial content, sales products; produce various events throughout the year including executive panels and entertainment-driven programs.
5+ years marketing experience is required; media experience preferred. This position requires working non-traditional hours (nights and weekends) to promote various brands at trade and professional events as well as local community events. Participation in social media management during key times (adverse weather, special station initiatives) is also necessary. The successful candidate must have working knowledge of MS Office, Google Adwords, Google Analytics, Adobe SiteCatalyst, moderate HTML, content management systems and email marketing platforms. A four year college degree, a valid drivers license with clean driving record, and a pre-employment drug screening are required.
All candidates must apply online at http://www.capitolbroadcasting.com/careers/jobs/.
EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Posted 4/16/15
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