The Comcast Media 360 team has been created to partner with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast's media assets: TV, Online, VOD and mobile/tablet platforms. This team works with leading media analytic companies to design, develop and deliver customized ad effectiveness research studies that extend campaign measurement beyond traditional metrics and better measure return on investment.
Comcast Media 360 is looking for a talented, highly motivated individual with strong data analysis skills to join its Media Intelligence team.
Job Summary: The Analyst will work directly with a Senior Analyst and focus on using standard and custom data sets to create audience segmentation, optimization and campaign measurement opportunities for national advertisers. Responsible for generating reports and creating sales collateral that support the Request For Proposal process. Responsible for gathering and analyzing information about a market, product, or service to be offered in a market, and the past, present, and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer. Works with moderate guidance in own area of knowledge.
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Minimum Requirements:
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Comcast is an Affirmative Action/EEO employer M/F/D/V. Posted 6/22/15
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