The Research Director will collaborate with FOX Research, department heads and research vendors to meet research needs of the stations. Training of sales and support staff and maintaining ongoing trends of ratings data and program tracks are also included. Other duties may be assigned as deemed appropriate and necessary.
A Bachelors Degree in marketing or a related field is required. Must be a highly effective strategic thinker with strong analytical skills and a creative idea generator who can offer our clients multi-platform based business solutions. The successful candidate will demonstrate strong personal presentation skills and make powerful and persuasive presentations. Must have advanced knowledge of the media industry and our marketplace. Must be flexible, adaptable and able to work well in a fast-paced, high-pressure environment. Advanced understanding of Nielsen methodology, metrics and data systems is required. Knowledge of Rentrak is preferred. Candidate must demonstrate strong competence and management of research functions, systems and capabilities. Experience with cross-platform measurement tools and social media metrics with an extensive knowledge of Microsoft Excel and Power Point is crucial. Minimum four years related experience required.
Qualified candidates should submit their resume and cover letter via the on-line application process at www.ktvu.com / Station tab / KTVU/KICU Job Openings / To Apply Online, Click Here
KTVU EOE/M/F/Disabled/Veterans. Posted 9/4/15
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