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Position:  Director of Sales
Location:  Oklahoma City OK
Control #:  108984C
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Description:   The Director of Sales manages the advertising sales function for Cox Media to drive revenue and increase market share. Develops and implements strategic plans to guide the sales departments to successfully attain revenue goals. Leads, develops and manages the local, national, and new media sales staffs, and potentially inventory.

Major Tasks:

  • Maximizes revenue from all revenue categories including local, national and regional
  • spot, new media, program time sales, production, retail development and promotions.
  • Manages inventory and pricing to maximize revenue of all advertising products.
  • Manages account lists and sales channels to maximize sales resources against market potential.
  • Facilitates positive and productive relationships with other Cox Media departments.
  • Accurately budgets and forecasts revenue goals by source.
  • Recruits, selects, develops, and manages performance of Local Sales Managers and
  • National Sales Managers.
  • Coaches, develops, and motivates sales leaders to optimize revenue potential across all revenue streams and channels, manage their staffs, and develop the talent on their teams.
  • Manages direct reports performance to budget and other performance standards including sustainability of sales methods on a monthly basis.
  • Recommends compensation for entire sales team based on Company standards and payfor-performance philosophy.
  • Sets and communicates inventory, sales and packaging strategies and direction to sales team.
  • Creates and develops new revenue streams to diversify the business.
  • Develops and implements sales processes to provide for smooth and timely workflow throughout the sales department and interfaces with the Centralized Fulfillment Center(CFC).
  • Ensures that sales tools and resources are properly aligned with client potential.
  • Obtains, tracks, and reviews metrics to identify sales opportunities and create sales strategy.
  • Gathers competitive knowledge and develops ways to effectively sell against competitors.
  • Maintains regular contact with key accounts and national sales channel.

    QUALIFICATIONS: Minimum

  • 10 years experience in related field
  • 5 years business-to-business field sales experience with quotas
  • 3 years electronic media sales management experience
  • Working knowledge of Windows-based PCs, Microsoft Office
  • Valid driver’s license, good driving record, reliable transportation
  • Excellent skills in learning continuously, building partnerships, high impact communication, formal presentations, PC skills, written communication, devising sales approaches and solutions, demonstrating business acumen, making sales operating decisions, motivating the sales organization, sales opportunity analysis, championing adaptability, and setting unit goals, in order to work effectively with teams throughout organization.

    Preferred:

  • BS/BA degree in related discipline strongly desired (i.e. Marketing, Communications, Advertising, Public Relations, Business Management)
  • 3 years successful experience in management demonstrating progressive leadership responsibilities
  • 5 years electronic media sales management experience
  • Knowledge of local media market and local contacts
  • Knowledge and/or experience in business marketing
  • Experience in telecommunications industry desired

    Click Here to Apply

    EOE. Posted 12/9/14

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    Position:  Digital Marketing Services Acct. Exec.
    Location:  Fayetteville AR
    Control #:  108975T
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    Description:  
    Nexstar Broadcasting, Inc., one of the nation’s fastest growing local media companies, is seeking an experienced Digital Marketing Services Account Executive. This new role is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings in the KNWA/KFTA market. The ideal candidate is a proven sales person or agency executive who is effective at prospecting, is goal-oriented and thrives on developing new revenue opportunities in a fast-paced industry. The successful candidate’s priority will be to generate, manage and grow digital marketing services revenue from local advertisers/agencies.

    Responsibilities:

  • Serve as the sales marketing lead generating revenue from digital marketing services for clients
  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
  • Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
  • Establish, maintain and grow relationships with advertisers and agencies
  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
  • Establish key relationships within the local business community in order to effectively build and maintain digital marketing services revenue vs. budget

    Email resume to lkelsey@knwa.com. EOE. Posted 12/5/14

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    Position:  Digital Sales Manager
    Location:  Little Rock AR
    Control #:  108939I
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    Description:   KARK-TV, the NBC affiliate in Little Rock, Arkansas, is seeking a digital media leader to support a sales team of 20 multi-platform account sellers.

    Must have strong presentation skills and the ability to excel in a collaborative environment with a driven team of managers.

    The ideal candidate will have the ability to deliver polished sales presentations to local decision-makers in a language they can understand. Candidate must be Google certified and well versed in the evolving digital advertising landscape.

    This position will be responsible for planning and executing a strategy to achieve aggressive monthly digital revenue goals.

    Click Here to Apply

    EOE. Posted 12/4/14

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    View or update my profile and resume.
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    Position:  Media Consultant
    Location:  Metairie LA
    Control #:  108972C
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    Description:   Cox Media is looking for a strategic, results-oriented consultant with the ability to identify the client’s marketing needs, present proposed campaigns, and negotiates terms, conditions, and pricing. Consultant must also have the ability to build and maintain on-going relationships with clients through the entire sale. This consists of following up and coordinating order processing through all phases of the commercial insertion process to ensure quality customer service and satisfaction.

  • Sell local advertising and products on cable and/or broadcast networks to new and existing clients from a range of industries and business sizes
  • Independently work to identify new prospective clients by observing other media, networking inside and outside of Cox, and prospecting for new businesses that might want to advertise
  • Attract prospective clients to interest them in on-air advertising through cold calling and explaining the process and benefits of advertising through Cox
  • Meet with prospective or existing clients to learn their advertising needs and leverage the position of Cox to influence their marketing strategies
  • Develop and deliver impactful sales proposals and presentations designed to meet individual client needs by reviewing rating data and consulting with internal resources (Marketing, Research, and Sales Support)
  • Strategically negotiate the terms, conditions, and pricing of advertising campaigns with the client and actively manage collections to keep bad debt at an absolute minimum
  • Monitor progress toward meeting sales goals through preparing weekly and monthly sales activity reports
  • Promote Quality Customer Experience Cultivate consultative relationships with clients and their advertising agencies. Form customer relationships at multiple levels by making frequent contact, maintaining in-depth knowledge of their business/industry and regularly updating needs analysis
  • Create a seamless customer experience through keeping client database up to date by recording all activities, transactions, and communications with clients
  • Effectively manage and coordinate fulfillment of client advertising orders
  • Manage and coordinate communication between the client and the production department during the creation of the client’s commercial (e.g. solve problems, develop concepts, monitor quality, sometime writes scripts, ensure that advertising copy supports the client’s marketing plans, gather information regarding additional details needed, facilitate contact between client and production, set up and attend initial meetings) to ensure quality customer service

    Minimum Requirements:

  • 1 year successful business-to-business field sales experience with cold calling
  • High school diploma, GED or equivalent work experience
  • Reliable transportation, valid driver’s license, clear driving record Working knowledge of Windows-based PCs, Microsoft Office

    Preferred Qualifications:

  • 1 year or more of successful business-to-business sales experience with quotas
  • 1 year or more of media advertising sales experience
  • Bachelor’s degree in related field
  • Knowledge of local media market and local contacts

    Click Here to Apply

    EOE. Posted 12/2/14

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    View or update my profile and resume.
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